Strawberry Hotels

Strawberry Hotels: Bold, Modern, and Vibrant Hospitality

• When it comes to experiencing the energetic, eco-conscious, and design-driven side of Scandinavian hospitality, Strawberry Hotels leads the way. Formerly known as Nordic Choice Hotels, the group underwent a massive rebranding under visionary owner Petter Stordalen to reflect a new era of travel—one that values unforgettable guest experiences, community impact, and modern luxury.
• Strawberry is not just a place to sleep; it is a vibrant collective of hotels designed to challenge traditional hospitality norms and bring people together.

The Strawberry Experience: What We Offer

• Vibrant Social Hubs: Lobbies and lounges are treated as lively neighborhood living rooms. They are dynamic spaces where international travelers and locals mingle over live DJ sets, local craft coffee, or artisan cocktails.
• Sustainability at Heart: Deeply committed to the environment, Strawberry places a massive focus on green initiatives. Expect local organic food, strict zero-plastic goals, and properties powered by renewable energy.

A Universe of Brands: Instead of cookie-cutter rooms, the group splits its properties into distinct flavors to match your travel style:

• Comfort Hotel: Sleek, urban, and budget-friendly with an eco-focus.
• Quality Hotel: Welcoming, full-service spaces perfect for families and major conferences.
• Clarion Hotel: Premium, high-energy hotels featuring top-tier dining and cultural events.
• Independent Collection: A handpicked curation of ultra-luxury boutique hotels and iconic resorts.
• Strawberry Members: A highly rewarding loyalty ecosystem that goes way beyond hotel perks, connecting members to exclusive lifestyle, dining, car rentals, and travel experiences all over the Nordic region.

Strawberry Hotels Footprint: A Nordic Powerhouse

• Strawberry boasts a massive footprint across Northern Europe, making it the definitive choice for travelers exploring Sweden and its neighbors. The chain operates over 240 hotels across more than 100 destinations in Sweden, Norway, Denmark, Finland, and the Baltics.
• Stockholm: Home to spectacular modern icons like the design-centric Clarion Hotel Sign and the ultra-luxurious, art-filled At Six in Brunkebergstorg.
• Gothenburg: Featuring the massive, energetic Clarion Hotel Post (housed beautifully in the city’s grand old post office) and the newly developed, design-forward riverfront spaces.
• Malmö: Dominated by the soaring Clarion Hotel & Congress Malmö Live, which serves as a major hub for music, culture, and stunning panoramic views of the city.
• Pan-Nordic Presence: Massive, unmatched coverage in capital cities like Oslo, Copenhagen, and Helsinki, stretching all the way to remote wellness resorts and sleek airport transit hubs.